Let me elaborate with a few examples: Business directories Each of them can actually be quite beneficial for your online business for reasons other than acquiring links. However, you shouldn’t ignore this group of link building tactics entirely.
If you can go to a website and manually place your link there, nothing stops your competitors from doing the same. Other than that, these kinds of links barely give you any competitive advantage. And for that exact reason, those links tend to have very low value in the eyes of Google (and in some cases can even be flagged as SPAM). Posting to forums, communities & Q &A sites īuilding links via those tactics is very easy to do.The most common tactics that fit into this category are: If you can go to a website that doesn’t belong to you and manually place your link there, that’s called “adding” a link. (these come together into a totally un-memorable acronym - AABE) Get organic links from people who visited your page. Reach out to website owners directly to ask for a link. Our own study of one billion pages found a strong positive correlation between the number of websites linking to a page and how much search traffic it gets from Google:Ĭonceptually, most link building tactics and strategies fall into one of the following four buckets: Google (and other search engines) look at links from other sites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranking at the very top of the search results.Īs a general rule, pages with more backlinks tend to rank higher in search results. So if you want your website’s pages to rank high in search, you will almost certainly need links. Show it to people who own websites (and thus can link to it)Īccording to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google.Create something notable (and therefore worthy of a link).In general, you can boil most “white hat” link building strategies down to two simple steps: The purpose of link building is to boost the “authority” of your pages in the eyes of Google, so that these pages rank higher and bring more search traffic. Link building is the process of getting other websites to link to pages on your own website. Since this is a beginner’s guide, it is only fair to start from the very basics.
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We created this link building guide with absolute beginners in mind and made sure that it’s full of actionable advice that you can start implementing right away.
Some SEOs will tell you to create great content and wait for links to come naturally, others will insist that strategic link prospecting and targeted email outreach is where it’s at, and someone else will give you a cryptic smile and drop just one word: PBNs.Īs with many things in SEO, the correct answer is: “ it depends.” There’s no single right approach to link building and your choice of tactics will largely depend on your industry, your website, your resources, and your goals.ĭid I just make things even more confusing than they already were? If you’re just starting out in SEO, figuring out link building can be quite a challenge. While websites that don’t have any are bound to obscurity. The websites that have plenty of them are deemed “authoritative” and are rewarded with high rankings in Google.
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